With the rapid development of modern economy, outdoor media has become the new favorite of advertisers, and its growth rate is much higher than that of traditional TV, newspapers and magazines. Especially with the emergence of new technologies, new concepts and new thinking, outdoor advertising has developed new media suitable for brand promotion and communication, which will add new power and energy to modern brand communication.

LED display is undoubtedly an important choice for outdoor media, thanks to its unparalleled publicity effect, and the appearance of glass curtain wall LED display makes its publicity effect more shocking, and it has vaguely become the fashion of outdoor advertising media. The new navigator. So why can the glass curtain wall led display lead the new fashion of outdoor media?

First of all, the visual impact is strong, creating unique communication value. The forms of modern outdoor advertising media are constantly enriched, and people's requirements for outdoor media are getting higher and higher. Single forms of expression such as traditional advertising light boxes and neon lights can no longer meet the needs of the audience. The glass curtain wall led display has a large screen area, clear and eye-catching pictures, dazzling colors, high transparency, and wide viewing angles. It is installed invisible with the glass curtain wall as a carrier. Its unique advertising display form has a strong visual impact and attracts The attention of the urban crowd.

Secondly, the arrival rate is high, and the limited coverage is wide. At present, glass curtain wall LED displays are generally installed on buildings with glass curtain walls, such as commercial buildings, banks, large shopping malls, shopping malls, theaters, etc. Most of these places are urban business districts, arterial roads and densely populated places. According to relevant media surveys, the average weekly arrival rate of led large-screen media is 61.8%, the average weekly arrival frequency in business circles is 3.8, and the average monthly arrival rate is 79.3%. 30% of the audience actively pay attention to led large-screen advertising media. The average single gaze stay was 15.1 seconds. The led display has a relatively stable and repeated audience, which is conducive to the effective transmission and understanding of large-screen media information.

Thirdly, it is green and energy-saving, with high technical content. In recent years, the country has been vigorously calling for energy conservation, emission reduction, and reduction of urban pollution. The glass curtain wall LED display not only has high permeability, light structure, but also has good heat dissipation performance. The transparent black part of the screen does not emit light, and it basically does not cause light pollution. It saves more than 30% of energy compared with conventional screens, which caters to The development concept of "Green City".

The glass curtain wall led display has opened up a new application field for outdoor advertising media and has become a high-quality outdoor media resource. Its future development prospects are very broad.